REGIONAL TOURIST TOP SOURCE MARKET FOR BHUTAN

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India top source market for Bhutan

India continues to be the number one source market for Bhutan. With the latest regional arrivals touching 1,09,052 demonstrating a growth of 57 per cent over last year, India remains as the biggest market for both regional and overall arrivals. As part of its India agenda, Tourism Council of Bhutan has focused on Gujarat as one of the key source markets to enhance its Indian footprint in the year 2016, through a road show targeted at key travel agents in Ahmedabad. This would be the first of many initiatives to tap the Gujarat market. Damcho Rinzin, Head, Marketing and Promotion Division, Tourism Council of Bhutan, says, “As a leading international tourism destination, Bhutan is seeking to diversify its source markets and attract new visitors. Countries like India are emerging more and more in the world outbound tourism sector, and Bhutan believes it could offer a special proposition to visitors from India. Further, international travelers to Bhutan are lured by the myriad of offerings that include heritage, culture, natural beauty and a range of quality world class hospitality and tourism industry which make a strong proposition for Bhutan as a destination.”

Source: Tourism Breaking News

BHUTAN TOURISM COUNCIL TO BE GIVEN MORE TEETH

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It’s to take over licensing of travel agencies, tourist class accommodation and restaurants.

The Tourism Council of Bhutan (TCB) will take over the licensing of travel agencies, tourist class accommodation and restaurants as per the requirement of the revised tourism rules and regulations, 2014, that the cabinet endorsed recently.

However, the regulation is yet to be finalised, as the cabinet has instructed the council to incorporate few changes.

The regional trade and industry office currently issues licenses to travel agencies and hotels, while the council issues licenses to tourist guides and trekking cooks.

Once finalised, the annual license fee would also increase to Nu 13,000 from the existing Nu 12,000. TCB will also collect Nu 50 a day as late renewal fee.

The revised regulation is more stringent on license cancellation and suspension, should a tour operator or guide get involved in any fraudulent activity.

For instance, a disciplinary committee will handle the case and its decision would be based on factors including court verdicts, if a case is registered with the court. The council in suspending a license shall consider the severity of the offence and suspend the license for a period not more than three years.

The revised regulation has empowered the council with the authority to impose penalties on a person, who is guilty of an offence under these regulations, depending on the gravity. The penalties include a fine up to Nu 25,000 for the first instance, or notice of caution if an offence is not grave, and a fine of Nu 50,000 for the second instance, while on the third and fourth instances, licenses are suspended or cancelled.

In case of a severe offence, the company or the guide can also be blacklisted, prohibiting him or her from carrying out any tourism-related services.

Unlike the previous tourism rules and regulations of 1999, the revised regulation doesn’t mention the high and low seasons, but has categorised the minimum daily tariff under high season and other season. The high season months are March, April, May, September, October, November, while the rest are the “other season” months.

The council’s vice chairman, economic affair minister Norbu Wangchuk, said the existing rules and regulations have been revised to provide a legal framework.

Lyonpo said the council had endorsed the revised regulations in July 2014, after which it was submitted to the cabinet for approval. “Currently, the tourism industry operates under three stand alone regulations, which now has been integrated into one,” lyonpo said.

The three regulations, lyonpo said, were for tour operators, trekking and familarisation tours.

Tourists, hotels, tour operators and guides, among others, being the main stakeholders, lyonpo said that there was a need to clarify their roles and responsibilities. “The revised rules and regulations, 2014 will now serve as the guide for the tourism industry.”

Source: Kinga Dema (KUENSEL)